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According to Google, 88% of consumers conduct their own independent research before deciding on a purchase. Google further estimates that consumers will consult an average of 10 online sources before committing to purchasing a new product. 

So how do you know what your product will look like on Instagram, Amazon, Twitter, and more? If you don’t know what it will actually look like while in the design phase, you won’t be able to plan for your consumers' Zero Moment of Truth (ZMOT) experience. In our mastering the moments of truth white paper, we will discuss the ZMOT:

• What is it?
• Why is it important to today’s FMCG business?
• What are you missing if you don’t design for it?
• How do you achieve notable superiority?

Learn how you can help guide consumers through the ZMOT experience by seeing how your designs will look in any context imaginable — before the first prototype arrives on your desk. Download your copy today!